Entries by Megan Hegarty

Does Your Company Need A Brand Story? Absolutely.

Brand stories help the consumer to connect with your company on a deeper level Brand stories aren’t about putting the company at the center, it’s about making the consumer the hero and the company the guide Stories work on a deeper psychological level than fact-based marketing Why Your Business Needs a Brand Story Have you […]

The Local’s Guide To The Best Of Philadelphia

  Photo: The life-changing canolli cream donut from Frangelli’s Bakery at 847 W. Ritner Street in Philadelphia.  Google the “Best spots to visit in Philadelphia,” and you will be inundated with articles, posts, reviews, and cheesesteaks, lots and lots of cheesesteaks. You’ll also notice that most of the sites are telling you to go to the […]