Entries by Drake Newkirk

KFC Houston Advertising Co-op

MediaPost News: KFC Houston Advertising Co-op named LevLane as its advertising agency of record. The incumbent was J&A Integrated Thinking. A $2.5 million budget will go to TV, radio, digital, print and outdoor elements, with first programs due to launch in January. LevLane manages seven other KFC regional co-op accounts. http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-11-29&art_type=21

LevLane’s David Lane Named to Wildlife Council

David Lane, president and co-founder of LevLane and board chair of environmental organization PennFuture, Harrisburg, PA, was recently chosen as Pennsylvania’s one delegate to the National Wildlife Foundation’s annual affiliates council, representing PennFuture. The National Wildlife Foundation affiliates council is charged with electing key members of NWF’s leadership and setting the organization’s conservation policy priorities. […]

LevLane Assigned Atlanta KFC Advertising Account

After a one-month internal review, the Atlanta KFC Advertising Co-op has named LevLane as its first agency of record since the co-op’s formation in 2002. All review participants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC-local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), […]

Accounts on the Move: Philadelphia Financial

MediaPost News: Philadelphia Financial selected LevLane as its first advertising and public relations agency of record. A budget of under $1 million will go to b2b print and digital advertising, collateral, events, Web site design and public relations. First work, targeting private bankers, wealth managers and private placement insurance brokers, will break in November. http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-11-8&art_type=21

LevLane Named AOR for Philadelphia Financial

Philly Ad Club: After a two-month review, Philadelphia Financial has selected LevLane as its first advertising and public relations agency of record. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance […]

Advertising/PR agency LevLane named AOR for Philadelphia Financial

dBusiness News: After a two-month review, Philadelphia Financial has selected LevLane, both of Phila., as its first advertising and public relations agency of record. Other review finalist was K2 Communications, Doylestown, Pa. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, […]

News From the Advertising Industry

New York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million. http://www.nytimes.com/2010/11/08/business/media/08addes.html

People in the News

LevLane promoted Josh Lev from account manager to senior account manager, on the agency’s Kennedy Health System and Philadelphia Center City District accounts, and also working on new business. Josh joined LevLane in 2003. Also promoted was Jake Hancock from account manager to senior account manager, handling strategic planning for Beneficial Bank, Fairmount Park Conservancy, […]

Accounts and People of Note in the Ad Industry

New York Times Online: Atlanta KFC Advertising Co-op chose LevLane, Philadelphia, as its first agency of record. The budget for 2011 was estimagted at $2.5 million. LevLane handles six other KFC regional co-op accounts in markets like Florida, Pennsylvania and Vermont. http://www.nytimes.com/2010/09/27/business/media/27adnewsletter3.html?_r=2&nl=business&emc=atb1

Atlanta KFC Advertising Co-op

MediaPost News: After a month-long internal review, the Atlanta KFC Advertising Co-op named LevLane as its first agency of record. A 2011 budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first work breaking in January. http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-9-27&art_type=21