Entries by Drake Newkirk

Newsroom Content Advisory

We’ve been having conversations around the LevLane office about posting content to company newsrooms without infringing on copyrights. After some internal debate and discussion with legal counsel, we’ve come up with some do’s and don’ts for posting content to company newsrooms. Whether we update your newsroom or not, we wanted to make sure we shared […]

Pennsylvania Horticultural Society Plants Ad Account at LevLane

After a three-month review, the Pennsylvania Horticultural Society (PHS), Phila., producer of the world’s largest indoor flower show, has selected LevLane, Phila., as its first brand agency. Five other agency finalists, unnamed, were all Philadelphia-based and among the city’s very largest. The initial assignment will be an organization-wide rebranding, to be followed in 2012 with […]

Occupy This

I walk through Dilworth Plaza every morning just for a reminder of what America smells like. And let me tell you, I love the smell of America in the morning! America’s bouquet is a delicious blend of musket smoke, fireside chats and the slow burn of an overworked I-Phone 4. It is not a single […]

The Pennsylvania Horticultural Society Hires Advertising Agency LevLane

The Pennsylvania Horticultural Society — producer of the Philadelphia International Flower Show — has hired its first brand agency. LevLane, a Philadelphia advertising agency, was hired after a three-month review that included six agencies, LevLane said. The Flower Show, held each winter in the Pennsylvania Convention Center, attracted 265,000 visitors this year and has an […]

A Search for Bargains Goes Social- New York Times

Decades ago, Macy’s proclaimed, “It’s smart to be thrifty.” Now, consumers who are concerned about the economy have elevated thriftiness to a lifestyle, as evidenced by everything from TV shows about “extreme couponing” to retailers that try to turn shopping into a quest for values. Costco, for instance, is known for deals, found among its […]

Why I won’t buy the iPhone 4S (Brilliant play by Apple)

UPDATE: October 10, 2011 Told ya’ —> As iPhone 4S sets records, Apple’s legacy models show strong sales too – AppleInsider.com http://bit.ly/qtrSPu FIRST THINGS FIRST: The Big Announcement. New iPhone called the iPhone 4s. Twice as fast Advanced Voice Recognition software, Siri Better camera High definition video capability, with image stabilization Biggest Disappointment: No iPhone 5. […]

LevLane Promotes Steve Lipenta As Media Manager

LevLane has promoted Steve Lipenta from media coordinator to media manager, responsible for KFC, Philadelphia Center City District and ALI-ABA, among other LevLane accounts. Lipenta joined the agency in 2008. LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC, regional Taco Bell, Beneficial Bank, […]

LevLane Promotes Dan Hall to VP, Group Media Director

LevLane has promoted Dan Hall from associate media director to vice president, group media director, responsible for LevLane accounts Taco Bell, Kennedy Health System, Senior Care Development and Saul Ewing. Hall rejoined LevLane in 2002 after a two year stint as online marketing manager at cdnow.com. LevLane president David Lane states, “This promotion makes official […]