Atlanta KFC co-op picks first ad agency
Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002.
The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market.
LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.
The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January.
http://www.bizjournals.com/atlanta/stories/2010/09/20/daily10.html