You’re a really good art director. You have solid agency experience, so not only do you know the difference between the good and the great, you also know how to get the latter out of yourself consistently. You can work with a copywriter to create work that’s worth dying for, but now you can also see why sometimes there’s more at stake than just the design. Which is why you want to step up. From only crafting the designs to having a say about the ideas and strategies behind them. To having conversations with other departments about the problems we’re addressing for our clients, and how we can creatively solve them. It’s a bigger role but if you master it, you’ll be helping our clients’ businesses, not just their advertising.
Helping figure out the concept/strategy for work and then crafting the design
Providing multiple options and approaches.
Working with copywriter to create seamless work.
Present work to internal teams
Present work to clients when possible
Software proficiency (Illustrator, Photoshop – XD would be nice)
Advertising Agency Experience (not less than 4 years)
A portfolio of diverse brands, media and projects that you can talk about intelligently
Ability to learn
Ability to follow direction
Ability to think and discuss strategy and concept
Appreciation of the differences between brands
Understanding of the different creative demands of different media