dBusiness News: After a two-month review, Philadelphia Financial has selected LevLane, both of Phila., as its first advertising and public relations agency of record. Other review finalist was K2 Communications, Doylestown, Pa. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.
Philadelphia Financial executive vice president & chief marketing officer John Fischer states, “Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”
LevLane senior vice president/director of client services Sarah Lenhard adds, “Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”
Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia. www.philadelphiafinancial.com
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com