UNLITTER US
The stray ciggy butt. An old fridge dumped in some empty lot. Litter in all its nasty forms is the bane of urban existence. Our best hope of changing people's ways? Inspire them...by having people like themselves speak truth from the heart.
How do you make an anti-litter movement move? Employ a strategic traditional and media relations effort that is coupled with a comprehensive community relations initiative. That was our plan for UnLitter Us. With ample press coverage, community events, Litter Free Zone programs and active social media platforms, the movement is now off and running.
