STARTING NOW
How do you successfully market a bank during a major bank-fueled economic clusterflub? With a message of optimism and opportunity, backed Beneficial Bank's 150+ year track record of doing the right thing. It worked.
As "Starting Now" tapped into a mindset, our media plan hammered home the poignancy. We captured commuters just starting their day. We rubbed front-page shoulders with an optimistic new president elect. All of it was anchored with motivating reasons to believe: innovative products positioned to make good on the brand promise.
