3/26/2009 LevLane gets AcquireWeb PR account After a one-month review, independent marketing technology company AcquireWeb, Inc., Foster City, Calif., has named LevLane as public relations agency of record, with first work to start this month. The incumbent, Christine Stricker, Irvine, Calif., did not compete, and the other final review participant, undisclosed, was in Baltimore. The selection process was directed by AcquireWeb div. AcquireLocal president Doug McCrea. A budget of under $1 million will target marketers, especially retailers and franchisers, via general business and vertical trade media relations, and via online relations and trade show marketing. “While our technology is firmly rooted in new media, the marketing leaders we want to reach are at home in both new and traditional media,” said Al Gadbut, AcquireWeb president. “LevLane got how to deliver our core story, whether via social media or newspaper and magazine platforms.” LevLane svp, dir. of public relations Scott Tattar, adds, “Facing new media and a bad economy, traditional retailers are hungry now for more powerful ways to drive sales. And AcquireWeb is an online marketing technology leader. It’s exciting to be working with a client that offers a real solution to a real—and widespread—need.” Founded in 2001, AcquireWeb (acquireweb.com) offers e-mail marketing systems that enable clients to leverage their existing customer relationships and engage new prospects to maximize sales growth. Headquartered in Foster City, California, AcquireWeb has regional sales offices in Chicago, New York and Boston. AcquireWeb is white-listed and abides by the CAN-SPAM Act. LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Sunoco, Beneficial Bank, Phila. Recycling Office, Phila. Corporation for Aging, Arcadia University, Reliance Standard Life Insurance, Wesley Enhanced Living and The Phila. Center City District, among others. http://www.phillyadclub.com/news_article.php?id=1852